The online retail business has become a mainstream sales channel. Sales Managers, Marketing Professionals and Business owners are constantly analyzing their online sales metrics, trying to understand where they can optimize their sales funnel. Sales Funnels are created to better understand the customers and their needs. Customer purchase intent and needs are different in each stage of the funnel. Calls to action, promotions, and general marketing techniques not only depend on the persona analysis of the customer, but also , in which stage of the funnel it is placed.